RAGING BULL

COLLECTION

Raging Bull 2018
The Raging Bull story began back in 2003 when England rugby player and World Cup winner Phil Vickery came up with the idea of a clothing brand whilst sitting around his kitchen table with friends. Nicknamed the Raging Bull by Sir Clive Woodward after his rampaging style of play, Phil had the perfect brand name for his new sportswear company. The embryonic company started off supplying team kit to rugby clubs and the quality and service meant its reputation grew fast.

Meantime Phil concentrated on his stellar rugby career which led to him captaining his country at the 2007 World Cup and a British & Irish Lions tour to South Africa. It was during the World Cup year of 2007 that Phil decided to branch out into leisurewear as a sensible step in growing the brand. He appointed Shannon Mercer as MD who bought a wealth of experience from the retail world to the brand and working with Phil got the leisurewear off to flying start. The collection started with a core of rugby inspired tops and t shirts which all reflected the heritage of the sport whilst retaining an easy to wear wide appeal.