The British Brand where every detail matters

Guide London Ltd


Guide Clothing Ltd. was established in 1988 by Isaac Benson and his business partner, producing clothes using the brand name GUIDE LONDON that had a strong focus on detailing which back then distinguished Guideā€™s collections from other brands.

Today it is a family business run by Isaac and his 2 sons Jack & Richard who now focusing on in-house design development, they work closely with Independent retailers within the UK, Ireland and Scandinavia, offering detailed quality clothing from shirts, tailoring, knitwear, trousers & coats to accessories.

"We believe every detail matters"