Men's fashion collections with international appeal have formed the basis of bugatti's success since 1978. The label currently presents a full range of men's fashion for business and leisure as well as women's jackets, shoes and bags for the middle to high price market.s The fashion orientation is towards modern and at the same time classic/sporty. The target marketing group is men and women over 30.
A modern approach, product quality and outstanding value for money all conspire with functionality, size and fit to provide the criteria for success in each of our collections. European values - diversity, innovation, current trends, tradition, zeitgeist, joie de vivre and international presence - are the values that bugatti shares and they epitomise the success of the brand. This mutual success story is summed up in the logo with its sub-text,: The European Brand.